“Interaction Design” (often abbreviated as IxD) is defined as the practice of designing products, systems, services for the improvement of human interaction and communication to be more efficient and delightful. We have sensed that Taiwan is in the era of the experience economy, in which many companies or brands pay more attention to the customer and product user experience, and interaction design is an important method and concept to create this kind of experience. Founded by the Interaction Design Association (IxDA) in 2010 and first presented in 2012, the annual Interaction Awards celebrate design thought leadership and innovation around the globe. The award recipients comprise a showcase demonstrating how interaction design impacts and improves human lives. The Interaction Awards recognize and celebrate examples of excellence in Interaction Design across domains, channels, environments and cultures.
The 2017 Interaction Awards received hundreds of entries, across 13 countries from top design teams such as Philips Design, Google, LinkedIn, Microsoft, R/GA, to name a few. Play Design Hotel is one of the 74 shortlisted projects, and the only one professional team from Taiwan and East Asia. Though the award is oriented by the internet and technological interface, we challenged the idea of interaction with innovated space and service. Play Design Hotel transforms the hotel industry into an "interactive interface" by connecting customer (lodger) and the brand (PDH) with interactive point that meticulously planned, as well as a mediator for connecting local designers with foreign visitors and their indigenous experience. We believe that this business concept and model is a new concept and method to engage in interaction design.
Professionals and students are invited to submit concepts of any kind that exemplify outstanding interaction design in one or more of the six categories, including Connecting, Disrupting, Empowering, Engaging, Expressing and Optimizing. While there are 11 to 16 groups shortlisted in each category, we have succeeded in being shortlisted in 3 of the 6 categories of the award: Connecting, Interrupting, and Engaging, which are defined by IxDA as: Facilitating communication between people and communities, Re-imagining completely an existing product or service by creating new behaviors, usages or markets, and Capturing attention, creating delight and delivering meaning. Each of the category represents our dedication in connecting international traveller with Taiwan design, interrupting the conventional hotel and design businesses, and engaging in design, travel, indigenous culture and daily life experience.
We are proud and excited to be shortlisted to win recognition for our achievement in the innovation of design and hotel business, and more importantly, in engaging interaction design with lived experiences through the innovated hotel interface. All shortlisted entries will be included in the Interaction Design Awards Yearbook, an annual snapshot of the state of Interaction Design around the world. We invite you to visit our webpage on IxDA and welcome any comment and feedback. With the pride and honor, we’ll move on to New Year and new challenges!
Play Design Hotel’s entry on Interaction Awards official website: